VENKAT KOKKU

Venkat Kokku is a data scientist specializing in marketing analytics, media modeling, and business intelligence. He currently works at Universal Destinations & Experiences (NBCUniversal), where he leads high-impact analytical initiatives that influence multi-million-dollar marketing strategies.

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His work includes building custom Marketing Mix Models (MMM), developing time-series forecasting models, and designing interactive Flask-based budget simulators to evaluate what-if media scenarios. His analytics guided the marketing strategy for the launch of Epic Universe, helping shift investment from performance-heavy to brand-building channels.

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Venkat holds a Master’s degree in Business Analytics and Information Systems from University of South Florida and a Bachelor of Technology in Electronics and Communications from Vellore Institute of Technology. He is a Beta Gamma Sigma inductee. His proficiency in Python, SQL, alongside his tools like Databricks, Snowflake, AWS and Tableau, equips him to navigate the complexities of modern data ecosystems seamlessly

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Outside of work, he enjoys video games, following cricket, and working on optimization tools for media planners. His long-term goal is to advance evidence-based marketing through data storytelling and decision simulation.

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For speaking opportunities or collaborations, please contact Venkat at venkatkrishnakokku@gmail.com or connect on LinkedIn.